S.A. Carlson - Company History

Company History

S.A. CARLSON, INC. is an independent sales and marketing organization providing sourcing of processed food products worldwide to diverse sectors of the food industry.

Started over fifteen years ago by Sherman A. Carlson, S.A. CARLSON, INC. has become an integral part of the industrial food ingredient business. Their many satisfied customers tell them they have come to rely on
S.A. CARLSON'S ability to consistently supply excellent product quality and service.

Sherman A. Carlson has nearly 45 years of experience in the Industrial Food Ingredient Industry. Sherm is well known and respected by key people in the food industry and he knows how the system works. He has a technical background and understands the function of ingredients. He has had a great deal of experience in management of both large and medium sized companies and has experience as an entrepreneur having started two substantial companies of his own.

A new generation of Carlson has come in to support the business' growing operations and sales. Russell E. Carlson handles the sales and has much to offer our customers with his knowledge of the marketplace. Russ has worked in the sales industry in various areas for 10 years and has been with S.A. Carlson since 2004. He has a great deal of experience in working with people. Russ spent two years living in Peru and is fluent in Spanish.

Education

Sherm Carlson began his career as a Journeyman Baker. He graduated from the American Institute of Baking where he received technical training in the baking industry. During that time he also worked in quality control for a major bakery supply company. Sherm received his Bachelor's Degree in Sales and Marketing from Brigham Young University in Provo, Utah. He is a professional member of the Institute of Food Technologists. Russ has a bachelor's degree in Business Management from Brigham Young University in Rexburg, Idaho. Russ' emphasis in the business field is in Marketing and Economics.

Experience

Sherm spent five years in the industry in technical sales with Valley Evaporating Company in Yakima, Washington. He moved to Tree Top, Inc., a young corporation at the time, where he built their Industrial Sales Division from the ground up. He sold not only dehydrated fruits, but also millions of gallons of apple, pear and other fruit juice concentrates to the world's largest buyers. During his eighteen years with Tree Top, Inc., Sherm, as Vice President of Sales and Marketing, developed the juice concentrate and dehydrated apple division into a performance of well over $60 million annually. He was involved in the successful acquisition of several processing businesses during this time.

After a year as Executive Vice President with Clermont, Inc. of Hillsboro, Oregon, (a juice and puree concentrate processor), he and several other former Tree Top executives formed Cascade Fruit Products, Inc. Three years later they sold their equipment and technology to another processor. Sherm then formed S.A. Carlson, Inc. (an independent Sales and Marketing organization).

During Sherm's career, he has traveled extensively throughout the world including North and South America, Europe and Asia. During his travels he worked with world concentrate and dehydrated fruit buyers and visiting numerous processing plants. He has worked effectively with research and development, production and purchasing personnel at various levels to develop new products and solve problems.

Summary

S.A. CARLSON, INC. has more than five decades of experience to offer customers and suppliers with the benefits of negotiating the best quality, price, delivery and availability through their extensive contacts in the world marketplace.

Through many years of developing relationships with suppliers in North America, South America and Europe, S.A. CARLSON, INC. has the ability to source products from many diversified suppliers. They are in daily contact with the market, visiting and negotiating for the best quality of products, allowing their customers to benefit from these long term relationships.

S.A. CARLSON, INC. and its network of credible and quality suppliers is your resource for the research and development of new products together with problem solving.